Premium hospitality
Meticulous service with international standards and personalised attention throughout your stay.
Luxury, Culture & Hospitality
European hospitality designed for the Asian traveller
Exclusive experiences in Spain and Italy combining luxury accommodation, personalised service and a deeper cultural understanding of international travel.
What is ASTEN
A new way to discover Europe
ASTEN meets the expectations of today's Asian traveller: operational excellence, highly personalised service and carefully curated stays in leading destinations across Southern Europe.
Backed by Genteel Home, the brand connects exclusive properties with hospitality that is warmer, more elegant and culturally attuned.
Value proposition
The essence of ASTEN
Exceptional locations
Exclusive apartments in the most iconic areas of Spain and Italy.
Cultural affinity
An experience shaped around the habits, preferences and expectations of the Asian traveller.
International network
Strategic partnerships with agencies and partners specialised in Asian markets.
ASTEN destinations
A curated selection of luxury properties in iconic cities across Spain and Italy, chosen for their location, design and level of experience.
Heritage
The experience behind ASTEN
With a strong presence in Spain and Italy, Genteel Home curates a premium collection of properties in some of the most exclusive destinations in Southern Europe.
ASTEN is the international evolution of that expertise, crafted for the high-end Asian traveller.
ASTEN
A new way to discover Europe
ASTEN brings together hospitality, culture and contemporary luxury to create stays that feel more personal, sophisticated and memorable.
